Greg Bovitz is founder and CEO of Bovitz, Inc., a market research agency with offices in Los Angeles, New Orleans, and New York City. He has led qualitative and quantitative studies globally, advising Fortune 500 companies in retail, packaged goods, fashion, healthcare, and media and emerging technology. His passion for quality in online survey sampling led to the creation of Bovitz, Inc.’s proprietary panel, Forthright, a trusted resource not only for consumer brands but also for social scientists at more than fifty universities.
As a Senior Research Fellow at the Center for the Digital Future in the USC Annenberg School for Communication and Journalism, Professor Bovitz co-leads tracking surveys that monitor societal trends in the context of the digital age and the COVID-19 pandemic. He is an active member of YPO, a global leadership community for CEOs, and is on the Executive Council of the New York chapter of the American Association of Public Opinion Research (NYAAPOR).
Professor Bovitz began his career teaching at Michigan State University and has published in Historical Methods, Political Research Quarterly, Political Science Quarterly, and Public Choice. He received his B.A. at UCLA and his Ph.D. in political science at the University of California, San Diego.